BFAIR Promotes Safety and Awareness During Brain Injury Awareness Month with Free Helmet Distribution and Community “Stand Out” Events

Katrina Cardillo • March 3, 2026

FOR IMMEDIATE RELEASE 


Media Contact: 
Katrina Cardillo 
Senior Director of Marketing & PR 
BFAIR 
771 South Church Street 
North Adams, MA 01247 
413.664.9382 
kcardillo@bfair.org 
www.bfair.org  

 


BFAIR Promotes Safety and Awareness During Brain Injury Awareness Month with Free Helmet Distribution and Community “Stand Out” Events 


Tues. Mar. 3, 2026 (North Adams, MA) — March is recognized nationwide as Brain Injury Awareness Month, a time dedicated to increasing understanding of brain injuries and promoting prevention, safety, and support for individuals and families impacted. 


In the United States, more than 5.3 million children and adults are living with a brain injury — approximately 1 in every 60 people. Acquired brain injuries (ABI) occur after birth and may result in physical, emotional, behavioral, and cognitive challenges. Common causes include trauma, stroke, tumors, degenerative diseases, alcohol and other toxins, and lack of oxygen to the brain. 


To help promote brain health and injury prevention, BFAIR will host a free bike helmet distribution for children and adults in Berkshire County and the Pioneer Valley. 


With generous support from presenting sponsor Greylock Federal Credit Union and supporting sponsor the Brain Injury Association of Massachusetts (BIAMA), BFAIR will distribute helmets to encourage safe biking practices and reduce the risk of traumatic brain injuries. 


Free Helmet Distribution Event 


Wednesday, March 18 | 10:00 AM – 2:00 PM 
Helmets will be distributed free of charge while supplies last. 

Available: 


  • 150 helmets for youth ages 6–13 
  • 100 helmets for ages 14 and older 

 
Locations: 

Berkshire County 
Greylock Federal Credit Union 
Allendale Shopping Center 
5 Cheshire Road 
Pittsfield, MA 


Pioneer Valley 
All Out Adventures 
297 Pleasant Street 
Northampton, MA 


In addition to brain injury prevention efforts, BFAIR will also participate in activities recognizing Developmental Disabilities Awareness Month, which is observed each March. 


Community “Stand Out” for Awareness 


On Monday, March 23 at 6:30 PM, BFAIR staff, supporters, and community members will gather at local City Halls for a visible show of support and inclusion. City buildings, along with BFAIR offices and program locations, will be lit orange in recognition of Developmental Disabilities Awareness Month. 
 
Participating City Halls: 
Pittsfield City Hall – Pittsfield, MA 
North Adams City Hall – North Adams, MA 
Westfield City Hall – Westfield, MA 


These events highlight BFAIR’s ongoing commitment to safety, inclusion, and community education across the regions it serves. 

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About BFAIR 


For over thirty years, BFAIR has been providing Adult Family Care (AFC), Residential, Employment and Day Services for adults and children with developmental disabilities, Acquired Brain Injury and Autism. BFAIR is a proud member agency of the Northern Berkshire United Way and the Williamstown Community Chest. 
 
About Greylock Federal Credit Union 

Greylock Federal Credit Union’s vision is to be the face of financial equity and inclusion in the communities we serve by offering personal and business accounts; mobile, online, and phone access to your finances; free financial education for the community as a whole; unique lending products to suit the specific needs of our Members; investment services through Greylock Investment Group; and insurance products through Greylock Insurance Agency. 

 

Greylock is wholly owned by its Members and offers full-service branches in Pittsfield, Great Barrington, Lee, Adams, North Adams, Williamstown, Lanesborough, and Lenox, Mass., and Greenport/Hudson, N.Y. Greylock has a Low-Income Designation (LID) from the National Credit Union Administration (NCUA). More information is available at www.greylock.org. Insured by NCUA. 

 

About Brain Injury Association of Massachusetts 

The Brain Injury Association of Massachusetts (BIA-MA) is a nonprofit 501(c)(3) organization that was incorporated in 1982 and is an affiliate of the Brain Injury Association of America.  BIA-MA has become a national leader in assuring that persons with brain injury and their families have increased access to services. 

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