BFAIR Promotes Katrina Cardillo to Senior Director of Marketing and Public Relations

FOR IMMEDIATE RELEASE 

Media Contact: 
Katrina Cardillo 
Senior Director of Marketing & Public Relations 
BFAIR 
771 South Church Street 
North Adams, MA 01247 
413.664.9382 
kcardillo@bfair.org 
www.bfair.org 

BFAIR Promotes Katrina Cardillo to Senior Director of Marketing and Public Relations 

Thu. March. 13, 2025 - (North Adams, MA) BFAIR (Berkshire Family & Individual Resources) is pleased to announce the promotion of Katrina Cardillo, MBA, to Senior Director of Marketing and Public Relations. In her new role, Cardillo will not only continue to lead marketing and PR initiatives but will also play an important role advancing BFAIR’s fundraising activities. 
 
Katrina Cardillo brings a wealth of experience in marketing, management, and community engagement to her expanded responsibilities. Since joining BFAIR, Cardillo has been instrumental in amplifying the organization’s mission to support individuals with developmental disabilities, acquired brain injuries, and autism. Her innovative strategies and leadership have significantly contributed to brand awareness and community outreach. 

“Katrina’s exceptional dedication, creativity, and strategic vision have made a profound impact on our organization,” said Rich Weisenflue, CEO at BFAIR. “Her expanded role will enhance our fundraising efforts, enabling us to support even more individuals and families in need.” 

Cardillo’s career began with @utoRevenue, where she quickly ascended to the management team and contributed to the company’s marketing and operational strategies. Following the acquisition by Dominion Enterprises, she transitioned to the corporate marketing team within the Dominion Dealer Solutions automotive division, overseeing marketing initiatives for multiple business units. 

After her tenure in the corporate world, Cardillo shifted her focus to the human service sector. Over the past 12 years, she has been dedicated to supporting nonprofit organizations in Berkshire County. 

Cardillo holds an MBA and a BS in Business Administration from the Massachusetts College of Liberal Arts. She resides in Otis, MA, with her husband, Ricky. 

About BFAIR 

For over thirty years, BFAIR has been providing Adult Family Care (AFC), Residential, Employment and Day Services for adults and children with developmental disabilities, Acquired Brain Injury and Autism. BFAIR is a proud member agency of the Northern Berkshire United Way and the Williamstown Community Chest. 

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